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Website branding and identity for
luxury Interior Designer's
e-commerce platform, Clippings.


My Role

Graphic Design, Website wireframe 



Creating an identity concept for the Clippings website, including home page, product pages, blog pages and an email layout. 

The platform functions as an e-commerce site with an editorial twist, featuring articles written to keep those in the industry 'in the know'.

The identity works to compliment the modern, minimal furniture pieces, incorporating clean lines and a structured grid which is part of the visable design.. The one tone neutral background means that the products become the focal point - the design does not detract from them. This idea was fundamental to my design process.

Artboard 1 copy.png
Artboard 1 copy 2.png
webpage ipad mock up 2.png
Artboard 1 copy 2.png

Animation for instagram stories

Email layout design

Homepage layout

for website-04.jpg
for website-02.jpg
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